The first smartphones were brought into the market in the late 90’s, offering features such as e-mail, text-based web-browsing, keyboards and in-built cameras. Since then, the smartphone world expanded at a very rapid pace.

American consumer’s smartphone shopping activities include browsing products, price comparison, and reading product reviews.

The following facts summarize the highlights of the smartphone owners commercial behavior in the past year

94% of smartphone users have looked for local information and 90% have taken action as a result

12% of US smartphone owners use their phones instead of desktop computers to purchase automobile products

15% of US smartphone owners use their phones instead of desktop computers to purchase home electronic products

24% of US smartphone owners have purchased airline tickets on their devices

28% of U.S. smartphone owners use mobile investment or brokerage services

57% of U.S. smartphone owners use mobile banking features

29% of US smartphone owners have booked hotel stays on their devices

29% of US smartphone owners prefer to use their phones instead of desktop computers to purchase entertainment products

34% of US smartphone owners have purchased gift certificates on their devices

35% of US smartphone owners have purchased tickets for movies, games, concerts, or other entertainment events on their devices

37% of US smartphone owners have purchased clothing or accessory items on their devices

39% of U.S. smartphone owners use mobile credit card servicing

47% of US smartphone owners have purchased digital entertainment items on their devices

47% of US consumers would be comfortable using a mobile scan as an admission ticket to movies, concerts, or live theater performances

47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month

71% of American women believe it is important to buy American when purchasing mobile devices and computers, compared to 61% for men